AVVIO / 01THE HOUSE
PRE-ORDER MOCKUP
VIEW THE REFERENCE
VIEW THE REFERENCE
THE BLUE HOUR / 001DESIGNED IN NORWAY - EST. 2024
AN INDEPENDENT NORWEGIAN WATCH HOUSE
BÛTÓN.
A different kind
of presence.
Born beside the Norwegian sea. A personal perspective on time, expressed through HELLUTINI.
002 / THE BLUE CHAMBERLIGHT, FORM & TIME
THE REFERENCE / A STUDY IN LIGHT
The light
changes everything.
A closer look at the shifting character of HELLUTINI. A study of proportions, atmosphere and the light that defines a watch.
DISCOVER THE OBJECTTHE BLUE HOUR / A PHOTOGRAPHIC STUDYAN INDEPENDENT WATCH HOUSE
BÛTÓN / AN INDEPENDENT WATCH HOUSE
THE AVVIO COLLECTION · CHAPTER TWO
INTRODUCING AVVIO / THE BEGINNING
A new way
into the House.
Meet AVVIO. An unmistakably BÛTÓN timepiece, expressed with greater simplicity. A clean dial, a smooth bezel and a confident silhouette — created for the moment your BÛTÓN story begins.
THE FIRST EXPRESSION
8 990 KR
PRE-ORDER MOCKUP
THE AVVIO COLLECTION 001 — 004
FIRST IMPRESSIONSMADE TO BECOME PERSONAL
FIRST IMPRESSIONSMADE TO BECOME PERSONAL
A PERSONAL START / FOUR REFERENCES
Choose your beginning.
Four expressions. One clear point of view. Each a considered introduction to the BÛTÓN House.
AVVIO / 02THE HOUSE
PRE-ORDER MOCKUP
VIEW THE REFERENCE
VIEW THE REFERENCE
AVVIO / 03THE HOUSE
PRE-ORDER MOCKUP
VIEW THE REFERENCE
VIEW THE REFERENCE
AVVIO / 04THE HOUSE
PRE-ORDER MOCKUP
VIEW THE REFERENCE
VIEW THE REFERENCE
THE HOUSE / AVVIO
AVVIO is available to pre-order now. Choose your preferred size and dial personalisation, then proceed through our secure checkout. Payment is collected when you order; the expected dispatch date will be confirmed by the House.
THE HOUSE / DISTINCT EXPRESSIONSDESIGNED IN NORWAY
One House.
Two expressions.
AVVIO is the beginning. HELLUTINI is the more elaborate expression of our watchmaking identity. The difference is intentional — and each has its place in the House.
01 / THE ENTRY
AVVIO
Clean black dial. Smooth bezel. A distilled BÛTÓN silhouette in four steel-tone and gold-tone expressions.
8 990 KRDISCOVER AVVIO
02 / THE SIGNATURE
HELLUTINI
More intricate detailing, a distinctively textured dial and a sapphire-glass exhibition caseback revealing the automatic movement.
THE HIGHER EXPRESSIONEXPLORE HELLUTINI
The first BÛTÓN is still a BÛTÓN.
THE HOUSE / THE REFERENCES003 / PERSONAL EXPRESSIONS
THE HELLUTINI COLLECTION
Many shades.
DISCOVER ALL REFERENCES
Many shades.
One signature.
Explore the changing character of HELLUTINI. Three expressions from the House, each with its own point of view.
REFERENCE 01
DISCOVER HELLUTINI UNDA
17 990 kr
DRAG YOUR EYE / CHANGE THE PERSPECTIVE01 / 03
FORM AND CHARACTER / THE NORWEGIAN COASTEXPLORE THE HOUSE
CHAPTER II / THE OBJECTS OF OUR OBSESSION
HELLUTINI.
Ten expressions. One coastline. Each made to be worn, not simply admired.
EXPLORE ALL TEN REFERENCESBÛTÓN · AUTOMATICNO. 01
HELLUTINI UNDA "SOL"DISCOVER
BÛTÓN · AUTOMATICNO. 02
HELLUTINI UNDADISCOVER
BÛTÓN · AUTOMATICNO. 03
HELLUTINI ALBADISCOVER
BÛTÓN · AUTOMATICNO. 04
HELLUTINI NOIRDISCOVER
BÛTÓN · AUTOMATICNO. 05
HELLUTINI AURUMDISCOVER
BÛTÓN · AUTOMATICNO. 06
HELLUTINI DUSKDISCOVER
BÛTÓN · AUTOMATICNO. 07
HELLUTINI SLATEDISCOVER
BÛTÓN · AUTOMATICNO. 08
HELLUTINI CRESTDISCOVER
BÛTÓN · AUTOMATICNO. 09
HELLUTINI FROSTDISCOVER
BÛTÓN · AUTOMATICNO. 10
HELLUTINI TERRADISCOVER
TEN REFERENCES — THE HELLUTINI COLLECTION
EXPLORE THE COLLECTION
CHAPTER ITHE BEGINNING OF A DIFFERENT PERSPECTIVE
BÛTÓN / A SINGULAR POINT OF VIEWNot inherited.
Not inherited.
Imagined.
58°THE NORWEGIAN COAST
BÛTÓN began in Klepp, on the west coast of Norway, with a fascination for watches and an unwillingness to wait for permission to create something of our own. An independent house, built around one person's vision.
THE ORIGIN OF THE HOUSECHAPTER IVONE VISION. ONE NAME.
THE MAN BEHIND THE NAMEThe name
The name
is personal.
It started with an obsession for detail and a conviction that a Norwegian watch house could have a voice of its own. Marcus Bu Helland founded BÛTÓN in Klepp in 2024. Every HELLUTINI expression carries that original perspective forward.
Marcus Bu Helland FOUNDER · BÛTÓN
DISCOVER OUR STORYINDEPENDENT BY DESIGNJÆREN, NORWAY · 2024
CHAPTER V / BEYOND THE TIMEPIECEAN EXTENSION OF THE HOUSE
The things
that remain.
From a different strap to the object that travels with your watch: considered companions in the BÛTÓN world.
CHAPTER VII / AN INVITATION
BÛTÓN · CRAFTED FOR VISIONARIES
FROM THE HOUSE · 2024
THE NEXT CHAPTER IS YOURS
The best things
feel like yours.
A timepiece is more than a reference on a page. It is a choice that says something about you. Find the HELLUTINI expression that feels right, and speak directly with the House about making it personal.
01 / EXPLORE THE REFERENCE
02 / MAKE IT PERSONAL
03 / STAY IN CONVERSATION
DESIGNED IN NORWAY
HELLUTINI UNDA
THE BLUE HOUR · BÛTÓNTHE HOUSE IS BUILT AROUND A POINT OF VIEW
CHAPTER VI / THE PERSONAL CONNECTIONBÛTÓN · NORWAY
AN OPEN INVITATIONSomething
Something
personal.
Every question is welcome. Whether it concerns a particular HELLUTINI reference, initials on the dial or looking after your watch, speak directly with the people behind the name. No sales script. Just a conversation.
DIRECT CONTACTMADE TO ORDEREST. 2024
THE STORY CONTINUESFROM JÆREN, WITH CONVICTION